McKinsey Quarterly skriver: Most attempts at brainstorming are doomed. To generate better ideas—and boost the odds that your organization will act on them— start by asking better questions.
Companies run on good ideas. From R&D groups seeking pipelines of innovative new products to ops teams probing for timesaving process improvements to CEOs searching for that next growth opportunity—all senior managers want to generate better and more creative ideas consistently in the teams they form, participate in, and manage.
Her kan du læse resten af artiklen fra McKinsey Quarterly, marts 2011:
201103 McKinsey – Seven steps to better brainstorming
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Changepilot Tidende 
Posted on 15/03/2011
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