Inspiration: – Crowdsourcing Outshines Innovation…

Posted on 02/08/2011


Haydn Shaughnessy (Re:thinking Innovation) skriver på

Prediction 1 for 2012: Crowdsourcing Outshines Innovation and Jobs Issue Takes a New Turn

The crowdsourcing process in eight steps.

Crowdsourcing will become top of mind for most companies as 2011 turns into 2012. We will hear less about innovation and more about how to fix things in the public sector, how to turn wages into prizes in enterprise operations, and how to build challenges in design, product renewal and in big tech and science.

Crowdsourcing is entering maturity with a culture that is distinct from the innovation game. Whereas the innovation community engages in plenty of discussion but too little method, crowdsourcers go straight to the fridge and take what they want. Here are some of the reasons why it will be big in 2012 – and some of the implications.


  • Crowdsourcing players have built a reasonable and growing communications infrastructure for the topic. Crowdsourcing sites like, currently in a redesign phase, are not only attracting a growing number of visitors, they are also sponsoring in-depth research on issues like – how do you design crowdsourcing for routine processes and how do you crowdsource creativity for the enterprise. There’s action here, with news and deep dives into what can change.
  • The industry is banding together to promote understanding, process and messaging (something the innovation industry has consistently failed at) – see – even to the point of creating an industry code of conduct.

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Posted in: Inspiration