Metode: – Structure Your Ideation Approach

Posted on 12/05/2011


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The fuzzy front end of innovation confronts you with a lot of questions. In my new book ‘Creating innovative Products and Services’ I try to solve them. This time I like to introduce a structured ideation method, which combines both creativity and business reality.

In my last blog on Innovation Management I discussed five dilemmas in the ideation phase. I advised you to:

  • start ideation only when there is a real business need;
  • use a team approach;
  • start with a concrete innovation assignment;
  • define clear criteria;
  • use both creativity and structure in your process.


But HOW do you do this in practice?

I developed a structured creative ideation approach called FORTH. It is a customer oriented inspiring method to create mini new business cases for innovative products, services and business models. The FORTH innovation method has been used in Europe by business-to-business and business-to-consumer companies and non-profit organisations for five years.

FORTH connects creativity and business reality. To think outside the box is a good start. But you have to come back with innovative concepts, which fit the ‘in the box’ reality of your organisation, otherwise nothing will happen. In the method an innovation goes an expedition. FORTH is an acronym and stands for Full steam ahead, Observe and learn, Raise ideas, Test ideas and Homecoming.

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Posted in: Metoder