Inspiration: Brightidea – “Innovation is a social process”

Posted on 09/04/2011

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CBP kicked off the exciting company visits Wednesday! Two companies working with innovation processes – Brightidea and company X (the name of which we were told to keep secret) invited CBP for a coffee and a talk about their business activities with companies worldwide.

CBP first visited Brightidea’s office in San Francisco where we had an open talk about managing innovation.

“Why do companies want to innovate and how?” we were asked by Claus Abildgren, Vice President of Sales and Stefanie Mainwaring, Marketing Manager. We believe that innovation is needed in product development and in sustaining competitive advantage. Claus agreed and explained that Brightidea enables companies to use innovation as a strategic imperative. Brightidea (BI) is a global leader in cloud-based innovation management. They provide companies with software to manage innovation, wherever the companies need it in the value chain. To find out more about Brightidea check out their website. The company’s main use cases are within product development but companies have also realized the power of open innovation and strong interaction with their customers.

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Posted in: Inspiration